MASSI - Overview
Phase I: Multiple case study on mass customization practices
- Roadshow – 3 regional seminars (Helsinki, Tampere, Turku)
- Interviews in 37 companies
- Duration: August 2006 – April 2007
Phase II: Company specific development projects
- Pilots in 10 companies
- Consultative guidance and evaluation of benefits
- Duration: 12-14 months from January 2007
Phase III: Publishing of the results
- Roadshow – 4 regional seminars (Helsinki, Tampere, Turku, Oulu)
- Articles in conferences and journals
- Two books about the state of the art and the development opportunities of mass customization (First published in September 2007, in Finnish)
- Duration: 5-7 months until July 2008
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